I know I’m not the most lovable sort. As a columnist, I have some irksome habits, like a penchant for snooping for gossip or pressing people for gory details. I can’t help it if I’m a hound dog who just can’t stop digging for that tasty bone.

And, so long as it’s not something negative about you or your firm, you eat it up. But let’s be honest: We need each other. You want me to help enhance your brand, and I need you for my stories.

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