This is one way of making yourself into a brand.

Until that huge college admissions scandal broke just over 24 hours ago, I bet most of you didn’t know Gordon Caplan existed. Sure, he was a muckety-muck at Willkie Farr & Gallagher, where, until just a few hours ago, he was serving as co-chair. And, yeah, he got industry accolades like being named American Lawyer’s “Dealmaker of the Year” in 2018 and getting a public service award from Fordham University School of Law in 2016, but who remembers that stuff?

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