Welcome to Skilled in the Art. I’m Law.com IP reporter Scott Graham. Is everybody ready for the next IP trial of the century? I think I’ve got a candidate. It features premier Silicon Valley legal talent and puts in play the branding strategy of one of the world’s largest companies. More details below. I’ve also got a few takeaways from LAIPLA’s Judges Night Gala and news of a Utah IP firm that’s made a couple of splashy hires on the West Coast. As always you can email me your thoughts and follow me on Twitter.

Orrick’s Annette Hurst and Durie Tangri’s Mark Lemley

World Series of Trademarks Is Brewing in S.F.

Patents had Apple v. Samsung. Copyright has Oracle v. Google. What we need to complete the trilogy is a knock-down drag-out trademark fight between top-shelf retailers with unlimited resources, blue-chip lawyers and the challenge of adapting traditional IP law to the digital age.