Much like your friendly-neighborhood Walmart, responding to data security breaches is now a 24-hour business. A new app from Lewis Brisbois Bisgaard & Smith’s data privacy and cybersecurity division will give users around-the-clock access to the firm’s Data Breach Rapid Response team. This means that when the worst happens at 2 a.m., victims will able to take immediate action that doesn’t involve trying to calm their nerves in front of a “Happy Days” rerun.

Since hackers and other bad actors have demonstrated a reluctance to adhere to traditional business hours, the late nights, early mornings and everything in-between approach just might have to become the new model for firms looking to stand out in a marketplace where “response time” is a crucial variable.

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