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A wave of apathy has hit the legal marketing/business development profession just when new talent is sorely needed to inject energy and specialized expertise into firms to ensure they survive and thrive amid unprecedented industry pressures.

A great demand… and a collective “yawn” from candidates. In this time of change, a tremendous need has arisen for skilled legal marketers. Today’s market is very similar to that of the early 2000s when legal marketing really took off in earnest to try and catch up with accounting and consulting firms, with the supply of talent available coming nowhere near to meeting the demand.

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