A wave of apathy has hit the legal marketing/business development profession just when new talent is sorely needed to inject energy and specialized expertise into firms to ensure they survive and thrive amid unprecedented industry pressures.

A great demand… and a collective “yawn” from candidates. In this time of change, a tremendous need has arisen for skilled legal marketers. Today’s market is very similar to that of the early 2000s when legal marketing really took off in earnest to try and catch up with accounting and consulting firms, with the supply of talent available coming nowhere near to meeting the demand.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]