Just about everybody gets their information from the internet these days, and for a lot of people searching for a law firm or law school, their first stop is the organization’s website. So what face are you putting forth to the world?

For many, to keep up with the latest trends, it’s a constant cycle of website redesigns. At the Legal Marketing Association’s Tech Midwest conference, three firm and law school marketers ran through their processes for undertaking a redesign in “The Right Technologies and Design Tools for Best-In-Class Websites” session. The process may be long and arduous. But by following a thoughtful process, the end result can be extremely rewarding.

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