A California appellate court has breathed new life into a lawsuit against Bayer Corp. that claims the pharmaceutical company misled consumers about the potency of a certain line of its “One A Day” brand vitamins.
The Fourth District Court of Appeal on Friday found language on the back of containers of Bayer’s One A Day VitaCraves Adult Multivitamin advising consumers to consume two of the gummy vitamins to meet daily recommended values was not enough “to overcome the prominent and arguably advisory brand name of the product.”
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