Fashion designers face multiple challenges, not the least of which are rapidly changing styles and the outright theft of design ideas. Many fashion houses, particularly startups, choose to protect their brands through the robust use of trademarks. If appropriate, such protective strategies can and should be complemented by the strategic use of patents. In light of two recent changes in the patent ecosystem, the case of patent protection has become even more compelling.
Background
What do fashion designers and famous clothing brands such as Jimmy Choo®, Christian Dior®, Louis Vuitton® and Crocs® have in common? In addition to having valuable trademarks to protect their brand, they also defend their signature, innovative clothing and accessories with patents.
