In the latest example of U.S. Supreme Court Justice Ruth Bader Ginsburg’s status as a pop-culture superstar, a Brooklyn company is producing a RBG action figure after a crowdfunding campaign that it said wildly surpassed its expectations.
FCTRY, the maker of the new RBG action figure, was looking to raise just $15,000 for the first batch of RBG figures, yet its crowdfunding campaign, buoyed by the popularity of Ginsburg, attracted $613,700 from nearly 15,700 people who wanted to be among the first to nab the $19.99 doll. Zoe Cronin, marketing coordinator at FCTRY, said it was the most successful crowdfunding campaign in the company’s history.
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