Companies derive significant financial benefit from celebrity and influencer endorsements, spokespersons and brand ambassadors. This financial benefit continues to grow as technology, especially social media platforms, expands the scope and breadth of the targeted audience.
Yet, the same actors, politicians, reporters, athletes, models, Instagram influencers and business moguls that increase a company’s brand awareness and value can commit acts that disgrace the very companies they represent. The disgraceful acts of a company’s spokesperson can result in financial loss and brand reputation damage. As a result, companies should be aware of a line of insurance coverage designed specifically to protect against this unique risk—disgrace insurance.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]