Big Four accounting firm PricewaterhouseCoopers has the strongest non-law firm legal brand in the Asia Pacific region, according to the Asia Pacific Alternative Legal Brand Index 2018 published by London-based market research firm Acritas.

The index was Acritas’ first for the region and ranked five brands after asking in-house counsel to name their preferred non-law firm legal service providers. Three of the Big Four auditors—PwC, EY and KPMG—took the top three spots, and legal information providers LexisNexis and Thomson Reuters placed fourth and fifth, respectively.

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