Advertisements are fleeting. Do you really want to go to trial four years down the road over a misleading claim? If you’re vacuum cleaner maker Dyson Inc., the answer is yes.
June 13, 2018 at 02:03 PM
1 minute read
Editor and columnist at The Litigation Daily
False advertising cases almost never go to trial. They get resolved behind closed doors at the Better Business Bureau’s National Advertising Division, or end at the preliminary injunction stage.
After all, ads are fleeting. Do you really want to fight over a 30-second spot four years down the road?
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