Maxime Troubat is a serial entrepreneur. Since the dot-com boom of the late 90s, Troubat has hopped around more than a few e-commerce projects between his native France and current home in Brazil, from an animal-focused encyclopedia to cooking content to digital media.

Troubat’s latest venture, Juridoc, launched in February to bring legal services directly into the hands of Brazilian consumers. The company, modeled somewhat after U.S. online legal services group LegalZoom.com Inc. and French online legal services company Legalstart, generates documents and forms for small business creation and management.