Finished Velcro® material in packaging is arranged for a photograph at the Velcro USA Inc. manufacturing facility in Somersworth, New Hampshire, U.S., on Tuesday, March 11, 2014. Photographer: Scott Eisen/Bloomberg The company released original music video "Thank You For Your Feedback — Don't Say Velcro." trademark misuse long encouraged intellectual property he point of the video is, you may not have liked the message, but you heard it and you responded to it and that's what's important to us," DeNeve said. "What we're seeing now is a dialogue online where consumers are correcting other consumers when they see something that doesn't look quite right," Barry said. "We want to continue to educate people on how to properly use the Velcro brand." he success of this campaign couldn't have happened without a strong tie-in with our brand team and our legal team. It's so important in everything we do that we're aligned," Barry said. "But I think that collaboration isn't something you commonly find. You have [marketing] at odds with legal." enforcement strategy to have that collaboration," she said. This video won't be the last one, Barry said. Stay tuned for a new trademark-themed episode in the upcoming months.