Philip K. Dick’s 1956 novel “Minority Report” presciently anticipated many technologies that, though unheard of a half-century ago, are common today. I doubt, however, that he’d have guessed that one of the early adopters of some of these would be lawyers and law firms.

The book eerily and accurately anticipated such technologies as using computers to predict that a person might commit a crime, iris recognition, e-readers, 3-D videos, computer-assisted vehicles and jet-packs. Though set in 2054, it seems that many of the predicted technologies, if not already ubiquitous, will be pretty much part of the fabric of our lives much, much sooner. One, individualized advertising, is starting to attract serious attention from both the bar and bar regulators.