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The logo of the Boardwalk Pizza company, based in Florida, and the official insignia of the Garden State Parkway. The logo of the Boardwalk Pizza company, based in Florida, and the official insignia of the Garden State Parkway.

A three-judge panel of the U.S. Patent and Trademark Office has ruled that a Florida pizzeria may register and use a logo that closely resembles the green and yellow signs of the Garden State Parkway.

Tuesday’s ruling by the USPTO’s Trademark Trial and Appeal Board denied the New Jersey Turnpike Authority’s application to halt trademark registration of a logo by Jersey Boardwalk Pizza Co. The pizzeria’s signage is similar to that of the Garden State Parkway, but confusion between them is unlikely because the goods and services offered by each are dissimilar, the Trademark Trial and Appeal Board ruled.

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Charles Toutant

Charles Toutant is a litigation writer for the New Jersey Law Journal.

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