A recent survey of over 100 e-discovery groups, alternative legal service providers and other legal technology companies found that 97 percent of those polled lacked a “go-to-market strategy,” essentially a plan to sell its services to the market.

Ken Gary, partner at marketing group Baretz+Brunelle and co-author of the report, said the marketing group went into the study expecting a fair amount of confusion from legal technology companies about how to best structure their business plans. The data they gathered, however, suggested that nearly all of the legal technology market is struggling to find a best market fit.