The Facebook Cambridge Analytica scandal is redefining how people view and interact with social media, but it’s also spotlighting the legal framework around data privacy in the U.S. and how consumers can change it.

Speaking at an April 18 press conference in New York, former Cambridge Analytica business development director Brittany Kaiser joined a panel in proposing that internet users declare their data personal property, and utilize blockchain—the technology underlying Bitcoin—as a means for collectively pursuing a legal framework. And the pursuit, in her view, could prove lucrative.

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