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Columbia Sportswear Co. vice president of legal Jennifer Warner opened Thursday’s Summit on Legal Innovation and Disruption with some pointed advice for traditional law firms—start acting more like businesses.

“You have to start thinking about operating like a business,” she said. Too many lawyers, Warner explained, are just ”showing up and being smart and charging hourly rate” without a clear business strategy to improve clients’ experience and meet their needs.

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Caroline Spiezio

Caroline covers the intersection of tech and law for Corporate Counsel. She's based in San Francisco. Find her on Twitter @CarolineSpiezio.

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