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From new ways to interact with evidence to different platforms for marketing, virtual reality (VR) and augmented reality (AR) technologies offer a range of possibilities for today’s attorneys. But more immediately, they portend the prospect of more work around intellectual property issues.

Though the market for the technology is nascent, legal experts warn that AR and VR products will likely run into a host of IP and privacy issues, given their reliance on using and collecting user-generated data.

Like any interactive platform that allows for user-generated content, AR and VR products will need to closely monitor what is being posted in their virtual spaces. For instance, the use of avatars—graphic icons users choose as their representations on a platform—can open up AR or VR products to IP issues, should an avatar infringe on a protected copyright or trademark.

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Rhys Dipshan

CT-born, New York-based legal tech reporter covering everything from in-house technology disruption to privacy trends, blockchain, AI, cybersecurity, and ghosts-in-the-machine. Continually waiting for law to catch up with tech. (It's like waiting for Godot, but without the clowns)

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