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When Brand & Branch first launched about three years ago, co-founders Shabnam Malek and Amanda Conley knew immediately that they wanted to start a virtual law firm.

But Brand & Branch isn’t just your average intellectual property and trademarking firm. Conley and Malek primarily work with clients in the cannabis industry, putting their work at the forefront of a newly emerging practice area. The two co-founded the National Cannabis Bar Association in 2015 to foster collaboration among attorneys working in the space, and have spent the last few years trying to build out resources for the legal community serving the cannabis industry.

So far, Conley and Malek have leaned heavily on technology to operate their firm. Brand & Branch operates mostly through matter management software Clio, which integrates well with Dropbox and IP docketing software Alt Legal. Between video conferencing and social media platforms, the two find they not only can use technology to connect with one another while on the go, but also with their client base.

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Gabrielle Orum Hernández

Gabrielle Orum Hernández is a reporter with Legaltech News and the Daily Report covering legal technology startups and vendors. She can be reached by email at [email protected], or on Twitter at @GMOrumHernandez.

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