Legal issues surrounding college athletes’ name, image and likeness (NIL) deals are becoming more complex, increasing the need for lawyers to tap into multiple practice areas when advising clients on the agreements, say leaders of law firm sports practices in Georgia.

While sports lawyers say they don’t see the need just yet for a sole focus on NIL deals in their practice, the demand for expertise on NIL agreements is growing, as more athletes are seeking to take advantage of the opportunity—including at the high school level—and the NCAA and Congress add to the patchwork of state laws governing NIL.

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