In today’s rapidly changing and increasingly polarizing world, businesses face increasing pressure to engage with and comment on current events and social issues. This dynamic landscape makes corporate communications more challenging than ever. Companies must carefully balance their public responsibilities with their primary obligation to shareholders. But how on earth can businesses navigate this delicate tightrope act?

As a crisis communications and public relations expert, I’ve put together some best practices to ensure that your corporate communications align with your company’s values and mission while addressing national and global events:

Be Authentic and Consistent

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