Snap Inc. has lost a bid to take control of the geofilters.com domain name from a small mobile app developer that Snap accused of cybersquatting.

A World Intellectual Property Association arbitration panel ruled that “geofilters” is a descriptive term for software that adds a filter or graphic to a photo based on location. Therefore, Paul and Tracy Grand of Santa Monica can keep the domain, which they say they’ve reserved for their own forthcoming geofiltering app.