By Thomas Spigolon | April 15, 2024
"[Generative AI] does help the smaller firm punch above its weight on projects and matters that require a lot of people," said John Polson of Fisher & Phillips.
Daily Report Online | Commentary
By Joshua M. Peck and Jamie K. Mulholland | April 1, 2024
So, even though a lot of things are indeed happening in person again, some lawyers simply can't —or don't want to—make an appearance. Yet, business development, and attracting the work after the work you're currently doing is done, remains important. How does one stay visible without being physically present?
The Legal Intelligencer | Commentary
By Stacy West Clark | March 12, 2024
I wanted to share his story with you—because he has built a huge personal injury (PI) practice without advertising—on the internet, yellow pages, billboards or otherwise.
The Legal Intelligencer | Commentary
By Wayne Pollock | March 8, 2024
Law firms' marketing efforts must avoid falling into this same trap that caused the demise of almost 3,000 U.S. newspapers.
The Legal Intelligencer | Analysis|News
By Amanda O'Brien | March 7, 2024
The firm's revenues climbed by 5.5% to hit $653 million. "We're not looking for a business that's up 20% in the good years and down 8% in the bad years," explained firm chairman Michael Heller.
The Legal Intelligencer | Commentary
By Meg Pritchard | February 13, 2024
While the three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.
The Legal Intelligencer | News
By Amanda O'Brien | January 30, 2024
Eddie Raychaudhuri arrives from DLA Piper, where he served as a practice group director.
The Legal Intelligencer | Commentary
By Shannon Duffy Lombardo | January 30, 2024
As we mark the close of the first full month of 2024 and you sheepishly think back to those idle business development resolutions, I challenge you to look back at your goals and identify tactics in utilizing your internal firm network and resources to propel your business development priorities forward.
The Legal Intelligencer | News
By Amanda O'Brien | January 19, 2024
"We want to make it a workspace people love to come to," incoming Philadelphia office co-chair Matthew Comisky said of the office renovation, which is slated to take place over the next 12 to 18 months.
The Legal Intelligencer | Commentary
By Stacy West Clark | January 18, 2024
I think you can do both—work hard and market successfully just by investing a few minutes each day.
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