More than 1,100 professionals recently attended the Legal Marketing Association’s annual conference (Twitter hashtag #LMA14) to collaborate, contemplate and commiserate about the opportunities and challenges inherent in legal marketing.
I find great value in the relationships I have developed and the programs I attended at the conference. I also find value in the candor and diversity of our members. Many times, we feel like we’re preaching to the choir: “Here we are again, talking about competitive intelligence, business development, niche marketing, return on investments, effective content marketing, the importance of CRM systems and automation, effective pricing strategies, a strategic planning mindset for long-term growth and sustainability, the personality traits of lawyers, and so on.”
