Although legal marketers occasionally work with sensitive materials, law firms have done little to protect marketing schemes and strategies when it comes to chief marketing officers and staffers jumping ship, according to several marketers.
That could be because the industry remains small and the majority of marketing is either very general, or so specific to a particular firm it is not transferable when the officer leaves, those marketers said. However, some in the industry advise that, when developing particular strategies, it is always best to ensure that the confidential information is protected.
