Compare, for a moment, the following two scenarios: The first client faces more than 80 lawsuits, federal and state investigations and a drop of $400 million in profit in its most recent quarter. The second client, sensing in advance a forthcoming media maelstrom, gets ahead of the fifth estate and breaks his news before it is leaked. It results in a few news stories in preselected media outlets whose content first and almost exclusively includes the client’s perspective about his sensitive disclosure.
I’m guessing you know who I am referring to in the above scenarios. Of course, we’ve all read and seen time and time again the stories about the massive data breach at Target. Most of you, but maybe not all, saw or read the news about Michael Sam coming out as gay in advance of the NFL combine, where his athletic and intellectual wares were set to be on display in advance of the league’s draft.
