Editors note: This is the first in a three-part series on frequently asked questions for the early-stage buyer.
With the legal industry becoming increasingly competitive over the last several years, more and more law firms have come to realize the value and impact of working with an outsourced marketing firm to develop and implement a solid marketing plan. It has been proven that a well-positioned and strategically-marketed law firm can capture more clients and bring in higher revenues. This three-part series will highlight the most common marketing questions that come up during each stage of the buying cycle, so that law firms can ultimately make intelligent marketing decisions in working with a marketing services partner.
