Most attorneys don’t have a plan for business development. In fact, in addition to billable hours, lawyers frequently get stuck responding to dozens of emails, returning calls and putting out fires. Inevitably, business development activity falls to the bottom of the “to-do” list and days or even weeks go by without any prospecting activity at all. One of the challenges for many attorneys is identifying what time and activities are necessary to meet their objectives for business development. Here is a great way to help your firm develop an activity plan.
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