“No comment.” This is the answer most likely to be proffered by attorneys when asked by reporters to answer questions about litigation, hostile or controversial topics, an undesirable hypothetical situation or choice, or a request for information that cannot be disclosed.

Another tactic is to avoid the inquiring reporters altogether. But freezing out a reporter or news outlet to an interview is a dramatic step, and one that can backfire. After all, wouldn’t you believe a person or company is guilty when a newscaster says, “We tried to contact a representative from Corporation X multiple times, and they didn’t return our calls?”