In one corner: Brutus, wearing trunks of bloody red. In the other, wearing gold: Mark Antony, friend of Julius Caesar. These two areabout to square off before a mob at Caesar’s funeral. Whose oration wins and why? In "Julius Caesar" William Shakespeare offers lessons in persuasion for lawyers.

Round I: Always request, never command. Persuaders respect their audience by setting the right tone at the start. What does Brutus do? He tells the noisy mob to shut up: "Be patient till the last./Romans, countrymen, and lovers!/hear me for my/ cause, and be silent that you may hear. . . ."