July 27, 2010, was a special day for me personally and professionally. Inspired by other attorneys who had shared their stories of social media success, that was the day I opened myself up to the Twittersphere and became a “tweeter,” a “tweep” or, as some would say, a “twit.”
I had just started my own firm and needed a fresh approach to engage with my growing network. Although I was an early adopter of LinkedIn’s professional networking site, those around me knew that I was an inherently private person and, at that point, unlike most of my friends and colleagues, I did not even have a Facebook account. Still unsure about this “social media thing,” I remember asking myself: Will all of this time and energy be fruitful for my business? After all, that was the ultimate goal. Would anyone be listening? To my surprise and delight, the answer was yes.
