Greystone Bassuk Expands Equity Capital Services

Attorney Paul Fried will be responsible for expanding Greystone Bassuk’s equity capital advisory business.

NEW YORK CITY—Attorney and real estate capital and finance executive Paul Fried has been named executive managing director at the real estate capital advisory firm Greystone Bassuk Group . Fried joins Greystone from L&L Holding Co ., where he headed the company’s capital raising activities and was responsible for raising in excess of $2.5 billion of equity across the New York City-based firm’s portfolio. At L&L, he worked on capital raises for projects such as 425 Park Ave., 195 Broadway and 200 Fifth Ave. (the “Toy Building”). Previously, he worked at Deutsche Banc Mortgage Capital and was director of the CMBS Group . Earlier in his career, he was an attorney with Milbank, Tweed, Hadley & McCloy . Fried will report to Richard Bassuk , CEO of the Greystone Bassuk Group. In this new role, Fried will be responsible for expanding the company’s equity capital advisory business. He will focus, initially, on raising institutional equity capital on behalf of high quality sponsors for large-scale new construction and fully stabilized properties—covering all asset classes and across the country, the company states. “We provide our clients with a strategic, thoughtful approach to assembling capital for their projects. Paul’s tremendous experience and expertise will supplement our industry-leading debt placement platform with expanded equity raising capabilities that will allow us to deliver fully-integrated capital solutions to our clients” Bassuk says. The expansion of Greystone’s equity services coincides with its development of a dedicated EB-5 business, backed by Greystone’s balance sheet, to provide greater certainty of execution for clients seeking to raise capital abroad. Greystone’s lending program includes agency and CMBS lending, public bond financing, bridge, mezzanine and construction lending. The Greystone Bassuk Group is a real estate capital intermediary and advisory firm that is a joint venture between the Bassuk Organization, Inc . and Greystone & Co., a national provider of multifamily loans.