Legal marketing and social media thought-leader, technologist, and content marketing specialist, Jayne Navarre leads a team of brilliant writers and analysts at LawGravity, LLC. In 2010, WEST published her groundbreaking book, Social.Lawyers: Transforming Business Development. She previously served as Marketing Director and CMO to several respected U.S. law firms. She blogs at virtualmarketingofficer.com, where practical advice is always on the menu. She lives in Key West, Florida where loves playing tennis and spends most of her free time in the water, on the water, or around the water.