The new domains being launched by the Internet Corporation for Assigned Names and Numbers (ICANN) haven’t transformed the World Wide Web just yet. But it appears that lawyers are being faced with some expensive choices.
Two new global top-level domains (gTLDs) scheduled to be available on Oct. 8—.attorney and .lawyer—are priced higher than any other new domain released so far, according to the blog The Domains.
The registry for those extensions has reserved several premium domains, including divorce.attorney, accident.attorney, trial.attorney, personalinjury.attorney and DUI.lawyer. And the price tag for each of these premium names is $55,000 a year, every year, The Domains reported.
These are “carrying the highest premium priced registration and renewal costs we have ever seen,” blogger Michael Berkens wrote.
Some less attractive legal domain names, such as the.attorney, will cost $2,760, but this is still a hefty price, he noted.
ICANN, the governing body of the Web’s domain-name system, has said it will make more than 1,000 new domain suffixes available in the next few years, expanding the Web beyond the well-known .com, .gov and .net.
It’s not clear, however, if the pricey new legal gTLDs will attract many buyers. In fact, they might do better with the old standard .com suffix. The domains MiamiPersonalLawyers.com, HoustonPersonalInjuryLawyers.com and DallasPersonalInjuryLawyers.com all sold this year for $1,000. In the new gTLD form, they would cost $2,760 per year, The Domains reported.
But it appears the new gTLDs related to law may drive up the prices of legal domains that use the established .com standby. Berkens, who says he owns one of the largest portfolios of legal domains in the world, wrote that he has just raised the price of all his legal domains ending in .com.
The good news is that individual law firm names do not appear to be among the reserved premium domains. So law firms wishing to use their firm names with the new gTLD extensions may not have to pay such a high price.