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Over the last 6-12 months, we have been reading more in the legal press and seeing more at legal and information industry conferences about law firms hiring competitive intelligence (CI) professionals. Competitive intelligence in law firms can mean very different things, depending on the context, size and type of law firm (national vs. global), and so forth.
Some law firms have well-established CI departments that are separate from the library, some are one-person-bands integrated into marketing or business development departments, and some are a hybrid of both. The work done by CI professionals can also be quite different and emanate from various departments across the firm.
This article appeared in Marketing the Law Firm, an ALM publication reporting on the latest, and most effective strategies. For Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators, Consultants. Visit the website to learn more.
