Without question, the ultimate goal of every trial lawyer is to win. To accomplish this goal, the lawyer must find a way to capture the jurors’ attention with an impression that will last beyond summations and well into deliberations. To this end, the manner in which an argument is communicated can be as important as the content of the argument itself.
In every trial there are key facts and positions that must be emphasized. While the trial lawyer can certainly emphasize a key fact, position or argument by raising or lowering his or her voice, that technique, by itself, is not nearly as powerful as other rhetorical devices available to the trial advocate. Certain techniques in speaking to the jury can and should be utilized to bring forth your points in the strongest possible fashion.
