Tell the story: That approach to juries was the key to victories for McDermott Will & Emery in intellectual property work during 2013.

For example, the firm represented BlackBerry Ltd. in a trial in Texas defending three patents against an infringement allegation by Innovative Sonic Ltd., a nonpracticing entity. Major firms — Sidley Austin and Fish & Richardson — had worked with the mobile-phone maker on protecting its 3G wireless data technology patents. As the case headed to trial, McDermott stepped in with a different approach.