During 2013, I spoke to thousands of lawyers across the United States, Canada and England about how to develop business using the professional social network LinkedIn.com. I heard almost every question imaginable, but the one that made the least sense was this: “How do I change my settings on LinkedIn so that people won’t see that I’ve updated my LinkedIn profile?”
To understand why this misses the point of LinkedIn, you need to understand the site’s mechanics. If you win an award — let ‘s say the Nobel Peace Prize — you can go into your LinkedIn profile and note this achievement under your “Awards” section. LinkedIn will highlight the award and notify your followers.
