Critics of legal tech companies often say, “Trust a reputable attorney that understands you, your situation and the law.” As an attorney, I wholeheartedly agree. But from the consumer’s perspective, the message seems out of touch with the digital age.
By taking a closer look at legal tech companies like LegalZoom that are rapidly attracting new customers, we’ve learned that consumers prefer subscription-based pricing over hourly rates and on-demand access to services. But what’s missing is the human interaction.
