Startups don’t typically launch with their final product in tact. YouTube was originally conceived as a video dating site, Twitter began as a podcasting company, and Flickr got its start as an online role-playing game called Game Neverending. Tech companies often have to modify their strategy based on the way users interact with their products.
When Monica Zent founded Foxwordy in 2014, she positioned the collaboration platform she’d designed as “social media for lawyers.” As the features have evolved, the company has rebranded Foxwordy to be more of a Slack-like, business-oriented technology. Last week, the company released a business-facing version of its platform, Foxwordy Enterprise, to continue remolding the platform’s branding toward more corporate uses, even as it retains its collaboration core.
