Artificial intelligence (AI) is becoming a mainstay in the delivery of legal services. As firms scramble to employ more advanced software tools, expert systems and AI-based solutions, legal marketers are also finding ways to optimize interactions with clients and prospects.
Building and growing a successful firm requires a focus on both operations and marketing, and AI can help you effectively optimize both. However, if not done correctly, building new processes and capabilities into your firm’s website can quickly become a time-consuming and costly endeavor with no return on investment to speak of.
