Many law firms proclaim their excellence by touting top lawyers from prestigious schools and decades of courtroom success. While these facts still afford some strategic advantages, an effective content marketing strategy is another way to gain an edge over your competition in today’s legal market.
To acquire new clientele and better serve current clients, the same process of using business data to inform strategic business decisions can also guide your online marketing efforts. Firms have varying levels of sophistication when it comes to their content marketing and social media strategies, but analyzing your visitor data can make preparing effective and professional blogs, webinars, and other online content easier.
