The International Legal Technology Association’s annual ILTACON conference opened yesterday (Aug. 28) and today, the Exhibit Hall with be launched with its traditional 7 p.m. party. Here are eight tips on how participating vendors can maximize their showroom success.
1. Know Your Venue: Successful vendors understand the nuances of each show they attend. For example, ILTACON is different from it partner, ALM’s Legaltech New York. At ILTACON, the main focus is peer-to-peer panels—so the Exhibit Hall is very important to the attendees, but secondary. So expect surges at lunch time.
