Thank you for sharing!

Your article was successfully shared with the contacts you provided.

We’ve all experienced the “ick” factor — that queasy feeling that a company has just a bit too much information about you. Sure, you love that Apple‘s Genius has figured out what music you like, and recommends artists you may not yet have discovered. Yes, you like the book recommendations that pop up on Amazon.com, and tolerate eBay’s constant suggestions based on your past purchases (who can’t use another baseball jersey?) Maybe it was a tad creepy that Netflix Inc. recommended a slew of criminal procedurals shortly after you watched a two-day marathon of Law & Order Criminal Intent episodes while recovering from a flu bug. (See “Why Netflix Thinks I’m Gay,” bit.ly/LTN1210b, and In re: Netflix Privacy Litigation www.videoprivacyclass.com.)

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2017 ALM Media Properties, LLC. All Rights Reserved.