The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band, the seminal album by the greatest rock n’ roll band of all time, turned 50 years old at the start of this summer. Curiously, the album came just at the time the Beatles quit touring for good, and the album’s genius was sparked by creativity and outside-the-box thinking at a key career turning point for the band.

In many ways, the struggle to adapt to the requirements of the EU’s General Data Protection Regulation (GDPR) presents many organizations with a similar turning point: Become creative and innovative in the approach to significant data protection requirements, or face crippling potential fines and severe limitations in the global scope of business.