Howrey Simon Arnold & White has been known informally as Howrey for a while, but now the short name is official. Howrey isn’t the first firm to adopt a shorter, institutional name, and it probably won’t be the last as the trend continues to come on strong.

The firm, which was created in 2000 through the merger of Houston’s Arnold, White & Durkee and Howrey & Simon of Washington, D.C., sliced off three quarters of its name this month and adopted the simple, one-word moniker of Howrey.