We're not sure how cats really feel about The Clorox Company's Fresh Step cat litter, but the stuff sure seems irresistible to lawyers. In 2010, Clorox debuted a series of TV commercials in which cats sniff boxes full of Arm & Hammer's Super Scoop kitty litter and reject them in favor of Clorox's Fresh Step product. Cats are "smart enough to choose the litter with less odors," a voiceover narrator explains. Clorox dropped the commercial after it got slapped with a false advertising suit by Arm & Hammer brand-owner Church & Dwight Co., and two weeks later a new ad for Fresh Step hit the airwaves. This one didn't mention Arm & Hammer by name. And it swapped playful footage of jumping cats for a scientific-looking demonstration involving beakers and foul-looking green gasses.
Claims over Clorox Kitty Litter Ads Pass Judge's Smell Test
The Am Law Daily
August 29, 2012