We're not sure how cats really feel about The Clorox Company's Fresh Step cat litter, but the stuff sure seems irresistible to lawyers. In 2010, Clorox debuted a series of TV commercials in which cats sniff boxes full of Arm & Hammer's Super Scoop kitty litter and reject them in favor of Clorox's Fresh Step product. Cats are "smart enough to choose the litter with less odors," a voiceover narrator explains. Clorox dropped the commercial after it got slapped with a false advertising suit by Arm & Hammer brand-owner Church & Dwight Co., and two weeks later a new ad for Fresh Step hit the airwaves. This one didn't mention Arm & Hammer by name. And it swapped playful footage of jumping cats for a scientific-looking demonstration involving beakers and foul-looking green gasses.
Font Size: 
Claims over Clorox Kitty Litter Ads Pass Judge's Smell Test
The Am Law Daily
August 29, 2012
This content is now available at LexisNexis®.
The ALM® and LexisNexis® Content Alliance
LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM’s legal news publications. LexisNexis® customers will be able to access and use ALM’s content by subscribing to the LexisNexis® services via lexis.com® and Nexis®. This includes content from The National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM’s other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.
ALM’s content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.
If you are not currently a LexisNexis subscriber, contact 1-800-227-4908 to find out more or click here to have a customer representative contact you directly.
