How to Avoid Revenue-Limiting Marketing Fallacies
The Legal Intelligencer
Wednesday, January 16, 2013
Every attorney wants more of the right kind of business, yet I regularly encounter smart professionals who operate under revenue-limiting marketing fallacies that hamper their business development efforts.
Holiday Gift to Lawyers: Marketing Advice From the Experts
The Legal Intelligencer
Tuesday, December 18, 2012
Even though I have been advising lawyers and law firms for over 25 years, this "young" dog can still learn new tricks. To be the best I can be for my law firm clients, I read just about everything I can on law firm marketing, attend and host conferences, and speak to "real-life" clients — all with the goal of finding the latest and greatest techniques.
Building Relationships: The Value of Alumni Programs
The Legal Intelligencer
Friday, November 30, 2012
What typically happens when a lawyer leaves a law firm? Is there a constructive exit interview, a toast to the good times, the first step to redefining the relationship? Not exactly.
Lecturing for CLE Events: Giving (and Getting) Back
The Legal Intelligencer
Tuesday, October 30, 2012
So you've got a busy practice litigating, tending to daily client needs and building your law practice.
You Want to Be Successful? Create a Personal Brand
The Legal Intelligencer
Tuesday, October 16, 2012
Have you seen the Broadway show Gypsy? Remember the song the strippers sang titled, "You Gotta Have a Gimmick"? Believe me — they were onto something.
Implementing a 90-Day Plan to Grow Your Practice
The Legal Intelligencer
Tuesday, August 21, 2012
One of the hottest areas of law firm marketing today is one-on-one coaching. I have been providing this service to clients for years. But I am here to tell you that many lawyers do not need a coach to do some successful marketing. Business development has a very simple formula and once you know it, you can repeat it over and over again to grow your practice.
